Product Roadmap
From Specs to Production: The 3-Year Vision
Strategic Advantage
Why Spec Doc beats Lovable/v0/Replit:
| Approach | Input | Output |
|---|---|---|
| Competitors | Generic prompt | POC demos |
| Spec Doc | Detailed spec | Production-ready code |
Detailed specs → production-quality code. Vague prompts → toy examples.
Three-Year Evolution
Year 1: Validation Platform
Vision: "Cursor for specs + Skip Figma"
Capabilities:
- Document-first spec writing (95% doc, 5% AI)
- AI-assisted editing
- Version control with diffs
- Prototyping (spec → HTML)
- Export to Cursor
Target: Cursor users (100K potential) Dependencies: Constellation Phase 2
Year 2: Production Frontend
Vision: "Spec → Production Frontend Code"
New:
- React/Angular code generation
- API contract generation (OpenAPI)
- Component library
- TypeScript definitions
- State management setup
Evolution: Year 1 (HTML prototype) → Year 2 (Production frontend)
Market: + Product managers, non-technical founders
Year 3: Full-Stack Platform
Vision: "Spec → Complete Application"
New:
- Backend generation (Spring Boot)
- Database migrations
- Auth scaffolding
- Integration tests
- Deployment configs (Docker, K8s)
Complete: Spec → Frontend → Backend → Database → Deployment → Tests
Target: Enterprise dev teams, agencies
Technical Evolution
| Year | Core Technology | Capabilities |
|---|---|---|
| 1 | Constellation Phase 2 | Text generation, marked.js rendering |
| 2 | Code generation | Component templates, type generation |
| 3 | Full-stack generation | Backend scaffolding, migrations |
Each year builds on previous - no wasted work.
Success Gates
Year 1 → Year 2 (must achieve):
- 500+ paying users
- <10% monthly churn
- 70% generate prototypes
Year 2 → Year 3 (must achieve):
- 1,500+ paying users
- 40%+ on higher tiers
- Generated code used in production
Year 3 success:
- 3,000+ paying users
- 20%+ on Enterprise tier
- Complete apps in production
Execution
Year 1 (Next 6-12 Months)
- Build Constellation Phase 2 (5 weeks)
- Build Spec Doc MVP (8 weeks)
- Add Prototyping (Month 4-6)
- Scale to 500 users (Month 6-12)
Year 2-3
Only proceed if previous year success criteria met.
Why This Works
- Each phase builds on previous - specs (same input), prototypes → real code
- Detailed specs = advantage - better input = better output
- Constellation provides foundation - proven primitives
- Natural market expansion - technical → semi-technical → enterprise
- Moats strengthen over time - data + workflow + AI personalization
Related Documents
| Document | Purpose |
|---|---|
| Epic | MVP scope |
| Architecture | Technical design |
| Business Analysis | Pricing, metrics |
| Prototyping | Prototype generation |
Status: Strategic Roadmap (3-Year Vision)